EFE : Export Furniture Exhibition. An eye opening experience.

Okay, this might come bit late, but yeah, two weeks ago, I was at EFE aka Export Furniture Exhibition. It was quite an eye-opening experience, seeing new designs of not only furniture, but booths and stages as well. It was a really grand expo held in Serdang's biggest exhibition hall.

http://www.efe.net.my/

That be the official website. Being held from 3rd to the 7th, I was privileged enough to accompany my father to the gallery that was being conducted at the latest all-new venue at Malaysian Agro Exposition Park Serdang (MAEPS), Asia's largest and most comprehensive showground and exposition facility.

If you noticed, as a member of the public, you are not quite allowed to enter until the 7th of March, but being accompanied by my father, I managed to get the slip, registering myself as a "Student trainee" in my dad's branch. :D

What captured me most is not only the sheer size of the exhibition ground, nor the number of companies pushing their sales. It was the unique and ubiquitous way the booths were designed. Simplicity that awes, grandness that silences, creativeness that captivates. Imagine all that in a single expo. You wouldn't have guessed that you were in Malaysia if you magically teleport yourself in there unsuspectingly.



The creativeness of this booth struck me at first as it was typically outstanding amongst the lesser booths beside. Using mere plasters, they managed to create such eloquent look to their booth within only a single month of preparation. Oh, and the best part was the insides.




Warm and all welcoming, the ambiance was just lovely and perfect. I felt quite at home with the lush carpet beneath my feet and the warm lights hovering over my head. And best of all, there was a kitchen/bar in the exhibition booth itself. Certainly the only of its kind to serve pretty little Hors d'oeuvres and mini cupcakes, along with drinks and many other refreshments. Mind you, I couldn't give you much photo evidence due to the fact that you aren't suppose to take any photo in the gallery itself. (Yes, I'm committing a crime. But as long as I don't reproduce their furniture design, I'm all fine and dandy.)





And then, black always seem to win me over ANYTIME. I was very much attracted to this one booth too that has quite a unique concept to its design. Spotted with a window-like design that allows the visitors to get and inside-view of their product, it has the bragging feel to it. It simply makes you stare inside, like you're looking into someone else's window and eventually, a set full of furniture.





And then, there's always the weird and wonderful. Simple, yet astonishingly supple and defined. Truly an eye opening experience. One that I would look forward to visiting again. And I've saved the best piece as the last too. For you Mac junkies out there, have a bite at this.



Cheerio! Till the next interesting article then. Thanks for reading.